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Big Data: Using SMART Big Data, Analytics and Metrics To Make Better Decisions and Improve Performance

Author(s) Name:  Bernard Marr

About the Book:

   The book discusses how companies need to clearly define what it is they need to know, Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions, Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them, Includes many high-profile case studies from the author-s work with some of the world-s best known brands.
    Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.

Table of Contents

  • Introduction: Welcome to a SmarterWorld
  • 1 Smarter Business
  • 2 S = STARTWITH STRATEGY
  • 3 M = MEASURE METRICS AND DATA
  • 4 A = APPLY ANALYTICS
  • 5 R = REPORT RESULTS
  • 6 T = TRANSFORM BUSINESS
  • Conclusion
  • ISBN:  9781118965832

    Publisher:  John Wiley & Sons

    Year of Publication:   2015

    Book Link:  Home Page Url