Author(s) Name: Thomas H. Davenport
Big Data at Work covers all the bases: what big data means from a technical, consumer, and management perspective; what its opportunities and costs are; where it can have real business impact; and which aspects of this hot topic have been oversold.
This book helps reader understand: Why big data is important to they and their organization What technology they need to manage it How big data could change their job, company, and industry How to hire, rent, or develop the kinds of people who make big data work The key success factors in implementing any big data project How big data is leading to a new approach to managing analyticsWith dozens of company examples, including UPS, GE, Amazon, United Healthcare, Citigroup, and many others.
ISBN: 9781422168165
Publisher: Harvard Business Review Press
Year of Publication: 2014
Book Link: Home Page Url
