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Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

Top Research Book in Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

Author(s) Name:  Joe Weinman, Fred Wiersema (Foreword by)

About the Book:

   How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today-s digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.
   Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders.
   This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today-s digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences.

Table of Contents

  • CHAPTER 1 Digital Disciplines, Strategic Supremacy
  • CHAPTER 2 Value Disciplines and Related Frameworks
  • CHAPTER 3 Digital Disciplines
  • CHAPTER 4 Digital Technologies
  • CHAPTER 5 Operations and Information
  • CHAPTER 6 The Discipline of Information Excellence
  • CHAPTER 7 Burberry—Weaving IT into the Fabric of the Company
  • CHAPTER 8 Products, Services, and Solutions
  • CHAPTER 9 The Discipline of Solution Leadership
  • CHAPTER 10 Nike—A Track Record of Success
  • CHAPTER 11 Customer Experience and Relationships
  • CHAPTER 12 The Discipline of Collective Intimacy
  • CHAPTER 13 Netflix—Entertaining Disruption
  • CHAPTER 14 Innovation and Transformation
  • CHAPTER 15 The Discipline of Accelerated Innovation
  • CHAPTER 16 Procter & Gamble Cleans Up
  • CHAPTER 17 General Electric—Flying High
  • CHAPTER 18 Human Behavior and Gamification
  • CHAPTER 19 Opower—The Power of the Human Mind
  • CHAPTER 20 Digital Disasters
  • ISBN:   9781118995396

    Publisher:   John Wiley & Sons

    Year of Publication:  2015

    Book Link:  Home Page Url