Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R

  • Daniel S. Putler, Robert E. Krider

+ Author(s) Name
  • Daniel S. Putler, Robert E. Krider

  • The book explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner.

+ About the Book
  • The book explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations. The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner.

  • ISBN : 9781466503960

+ ISBN
  • ISBN : 9781466503960

  • Publisher : Chapman and Hall/CRC

+ Publisher Details
  • Publisher : Chapman and Hall/CRC

  • Year of Publication : 2012

+ Year of Publication
  • Year of Publication : 2012