Data Mining for Design and Marketing

  • Yukio Ohsawa, Katsutoshi Yada

+ Author(s) Name
  • Yukio Ohsawa, Katsutoshi Yada

  • The book shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs.

+ About the Book
  • The book shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs.

  • ISBN : 9781420070194

+ ISBN
  • ISBN : 9781420070194

  • Publisher : Chapman and Hall/CRC

+ Publisher Details
  • Publisher : Chapman and Hall/CRC

  • Year of Publication : 2009

+ Year of Publication
  • Year of Publication : 2009