Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management, 3rd Edition

  • Gordon S. Linoff, Michael J. A. Berry

+ Author(s) Name
  • Gordon S. Linoff, Michael J. A. Berry

  • The book covers a new data mining technique with each successive chapter and then demonstrates how one can apply that technique for improved marketing, sales, and customer support to get immediate results.

+ About the Book
  • The book covers a new data mining technique with each successive chapter and then demonstrates how one can apply that technique for improved marketing, sales, and customer support to get immediate results.

  • ISBN : 9780470650936

+ ISBN
  • ISBN : 9780470650936

  • Publisher : John Wiley & Sons

+ Publisher Details
  • Publisher : John Wiley & Sons

  • Year of Publication : 2011

+ Year of Publication
  • Year of Publication : 2011