Data Mining Your Website

  • A company’s website is a primary point of contact with its customers and a medium in which visitor’s actions are messages about who they are and what they want. This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information-usage and transactional data from a website.

About the Book
  • A company’s website is a primary point of contact with its customers and a medium in which visitor’s actions are messages about who they are and what they want. This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information-usage and transactional data from a website.

  • ISBN : 9781555582227

ISBN
  • ISBN : 9781555582227

  • Publisher : Digital Press

Publisher Details
  • Publisher : Digital Press

  • Year of Publication : 1999

Year of Publication
  • Year of Publication : 1999