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Data Mining for Design and Marketing

Author(s) Name:  Yukio Ohsawa, Katsutoshi Yada
About the Book:

The book shows how to design and integrate data mining tools into human thinking processes in order to make better business decisions, especially in designing and marketing products and systems. The expert contributors discuss how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers’ needs.

ISBN:  9781420070194
Publisher:  Chapman and Hall/CRC
Year of Publication:  2009
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