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Mastering Data Mining: The Art and Science of Customer Relationship Management

Author(s) Name:  Michael J. A. Berry, Gordon S. Linoff
About the Book:

This book is best-in-class data mining techniques for solving critical problems in all areas of business· It explains how to pick the right data mining techniques for specific problems, shows how to perform analysis and evaluate results. It features real-world examples from across various industry sectors-companion Web site with updates on data mining products and service providers.

ISBN:   9788126518258
Publisher:   Wiley India Pvt
Year of Publication:  2000
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