Mastering Data Mining: The Art and Science of Customer Relationship Management

  • Michael J. A. Berry, Gordon S. Linoff

+ Author(s) Name
  • Michael J. A. Berry, Gordon S. Linoff

  • This book is best-in-class data mining techniques for solving critical problems in all areas of business¬∑ It explains how to pick the right data mining techniques for specific problems, shows how to perform analysis and evaluate results. It features real-world examples from across various industry sectors-companion Web site with updates on data mining products and service providers.

+ About the Book
  • This book is best-in-class data mining techniques for solving critical problems in all areas of business¬∑ It explains how to pick the right data mining techniques for specific problems, shows how to perform analysis and evaluate results. It features real-world examples from across various industry sectors-companion Web site with updates on data mining products and service providers.

  • ISBN : 9788126518258

+ ISBN
  • ISBN : 9788126518258

  • Publisher : Wiley India Pvt

+ Publisher Details
  • Publisher : Wiley India Pvt

  • Year of Publication : 2000

+ Year of Publication
  • Year of Publication : 2000