Mining the Web: Transforming Customer Data into Customer Value

  • Gordon S. Linoff, Michael J. A. Berry

Author(s) Name
  • Gordon S. Linoff, Michael J. A. Berry

  • The book describes how the Web can create new opportunities and challenges for data mining, and then offer a basic overview of different approaches to mining the Web, including a summary of those data mining techniques that work best for Web mining. The remaining chapters then demonstrate how to apply data mining to specific types of online businesses, including, Click–and–mortar retailers, Online retailers of digital content–including sites that sell music and others that sell information, Advertising–driven sites that need to find new ways to attract the right audience, Auction sites and B2B trading exchanges that need to predict the best prices for items, Subscription sites that want to sell content to specialized audiences.

About the Book
  • The book describes how the Web can create new opportunities and challenges for data mining, and then offer a basic overview of different approaches to mining the Web, including a summary of those data mining techniques that work best for Web mining. The remaining chapters then demonstrate how to apply data mining to specific types of online businesses, including, Click–and–mortar retailers, Online retailers of digital content–including sites that sell music and others that sell information, Advertising–driven sites that need to find new ways to attract the right audience, Auction sites and B2B trading exchanges that need to predict the best prices for items, Subscription sites that want to sell content to specialized audiences.

  • ISBN : 9780471416098

ISBN
  • ISBN : 9780471416098

  • Publisher : John Wiley & Sons

Publisher Details
  • Publisher : John Wiley & Sons

  • Year of Publication : 2002

Year of Publication
  • Year of Publication : 2002