Web mining for web personalization

  • Magdalini Eirinaki, Michalis Vazirgiannis

Author(s) Name
  • Magdalini Eirinaki, Michalis Vazirgiannis

  • The book presents a survey of the use of Web mining for Web personalization. It introduces the modules that comprise a Web personalization system, emphasizing the Web usage mining module. A review of the most common methods that are used as well as technical issues that occur is given, along with a brief overview of the most popular tools and applications available from software vendors. Moreover, the most important research initiatives in the Web usage mining and personalization areas are presented.

About the Book
  • The book presents a survey of the use of Web mining for Web personalization. It introduces the modules that comprise a Web personalization system, emphasizing the Web usage mining module. A review of the most common methods that are used as well as technical issues that occur is given, along with a brief overview of the most popular tools and applications available from software vendors. Moreover, the most important research initiatives in the Web usage mining and personalization areas are presented.

  • ISBN : 15335399

ISBN
  • ISBN : 15335399

  • Publisher : ACM New York

Publisher Details
  • Publisher : ACM New York

  • Year of Publication : 2003

Year of Publication
  • Year of Publication : 2003