Web mining for web personalization

  • Magdalini Eirinaki, Michalis Vazirgiannis

+ Author(s) Name
  • Magdalini Eirinaki, Michalis Vazirgiannis

  • The book presents a survey of the use of Web mining for Web personalization. It introduces the modules that comprise a Web personalization system, emphasizing the Web usage mining module. A review of the most common methods that are used as well as technical issues that occur is given, along with a brief overview of the most popular tools and applications available from software vendors. Moreover, the most important research initiatives in the Web usage mining and personalization areas are presented.

+ About the Book
  • The book presents a survey of the use of Web mining for Web personalization. It introduces the modules that comprise a Web personalization system, emphasizing the Web usage mining module. A review of the most common methods that are used as well as technical issues that occur is given, along with a brief overview of the most popular tools and applications available from software vendors. Moreover, the most important research initiatives in the Web usage mining and personalization areas are presented.

  • ISBN : 15335399

+ ISBN
  • ISBN : 15335399

  • Publisher : ACM New York

+ Publisher Details
  • Publisher : ACM New York

  • Year of Publication : 2003

+ Year of Publication
  • Year of Publication : 2003