Introduction to Digital Marketing
• Overview of Digital Marketing and online branding concepts
• Understanding SEO, Social Media, and Paid Advertising
• Setting up essential marketing tools and platforms
• Basics of audience targeting and lead generation
Search Engine Optimization (SEO)
• Understanding how search engines work and ranking factors
• On-page SEO techniques, meta tags, and keyword optimization
• Off-page SEO, backlinks, and website performance basics
Social Media & Content Marketing
• Marketing strategies for Instagram, Facebook, LinkedIn, and YouTube
• Creating engaging social media content and campaigns
• Introduction to Canva and AI tools for creative content creation
Google Ads & Meta Advertising
• Understanding Google Ads campaign structure and keyword planning
Research Breakthrough Possible @S-Logix