About the Book:
This book is recommended for The increasing availability of data in our current, information overloaded society has led to the need for valid tools for its modelling and analysis. Data mining and applied statistical methods are the appropriate tools to extract knowledge from such data. This book provides an accessible introduction to data mining methods in a consistent and application oriented statistical framework, using case studies drawn from real industry projects and highlighting the use of data mining methods in a variety of business applications.
Table of contents
IntroductionOrganisation of the data.
Summary statisticsModel specificationModel evaluationDescribing website visitorsMarket basket analysisDescribing customer satisfactionPredicting credit risk of small businessesPredicting e-learning student performancePredicting customer lifetime valueOperational risk management
