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Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners

Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners

Essential Research Book in Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners

Author(s) Name:  Jared Dean

About the Book:

   Big data is big business. But having the data and the computational power to process it is not nearly enough to produce meaningful results. Big Data, Data Mining, and Machine Learning: Value Creation for Business Leaders and Practitioners is a complete resource for technology and marketing executives looking to cut through the hype and produce real results that hit the bottom line. Providing an engaging, thorough overview of the current state of big data analytics and the growing trend toward high performance computing architectures, the book is a detail-driven look into how big data analytics can be leveraged to foster positive change and drive efficiency.
   With continued exponential growth in data and ever more competitive markets, businesses must adapt quickly to gain every competitive advantage available. Big data analytics can serve as the linchpin for initiatives that drive business, but only if the underlying technology and analysis is fully understood and appreciated by engaged stakeholders.
   ig Data, Data Mining, and Machine Learning provides technology and marketing executives with the complete resource that has been notably absent from the veritable libraries of published books on the topic. Take control of your organization-s big data analytics to produce real results with a resource that is comprehensive in scope and light on hyperbole.

Table of Contents

  • Introduction
  • Hardware
  • Distributed Systems
  • Analytical Tools
  • Predictive Modeling
  • Common Predictive Modeling Techniques
  • Segmentation
  • Incremental Response Modeling
  • Time Series Data Mining
  • Recommendation Systems
  • Text Analytics
  • Case Study of a Large U.S.-Based Financial Services Company
  • Case Study of a Major Health Care Provider
  • Case Study of a Technology Manufacturer
  • Case Study of Online Brand Management
  • Case Study of Mobile Application Recommendations
  • Case Study of a High-Tech Product Manufacturer
  • Looking to the Future
  • ISBN:  9781118618042

    Publisher:  John Wiley & Sons

    Year of Publication:  2014

    Book Link:  Home Page Url