Cite Score and Journal Rank of International Journal of Electronic Customer Relationship Management

About:

The International Journal of Electronic Customer Relationship Management (IJECRM) is a peer-reviewed journal dedicated to the study and advancement of electronic customer relationship management (e-CRM). Published by InderScience Publishers, the journal explores how electronic technologies and digital tools are utilized to manage and enhance customer relationships in various industries.

Objective:

The objective of IJECRM is to provide a comprehensive platform for research on electronic customer relationship management. The journal aims to showcase innovative approaches, technologies, and strategies that organizations use to improve customer interactions, engagement, and satisfaction through electronic means.

Interdisciplinary Approach:

IJECRM adopts an interdisciplinary approach by integrating concepts from information technology, marketing, business management, and customer service. This approach helps in understanding how electronic tools and strategies can be effectively employed to enhance customer relationships and business performance.

Impact and Significance:

The journal has a significant impact on both academic and practical aspects of e-CRM by providing insights into emerging trends, technologies, and best practices. IJECRM contributes to the advancement of customer relationship management by offering research-based solutions and strategies that help organizations leverage electronic systems to build stronger and more effective customer relationships.

Journal Home:  Journal Homepage

Editor-in-Chief:  Prof. Bruce Chien-Ta Ho

scope: The International Journal of Electronic Customer Relationship Management focuses on the study and application of electronic technologies to manage and enhance customer relationships. It aims to advance understanding and practice in the field of customer relationship management (CRM) through electronic and digital means.

Electronic CRM Systems: Research on the development, implementation, and evaluation of electronic CRM systems, including software solutions and platforms for managing customer interactions.

Customer Data Management: Studies on the collection, analysis, and utilization of customer data to improve relationship management, including data integration, analytics, and privacy issues.

Digital Marketing and Engagement: Exploration of digital marketing strategies and tools for engaging with customers, including social media, email marketing, and online advertising.

Customer Experience Management: Research on enhancing customer experience through electronic channels, including user experience design, customer journey mapping, and feedback mechanisms.

Personalization and Targeting: Studies on the use of electronic CRM technologies to personalize interactions and target communications to specific customer segments based on behavior and preferences.

CRM Analytics and Business Intelligence: Research on the application of analytics and business intelligence tools in CRM to derive insights from customer data and support decision-making.

Customer Loyalty and Retention: Exploration of strategies and technologies for building customer loyalty and retaining customers through electronic CRM initiatives.

Integration of CRM with Other Business Systems: Studies on integrating CRM systems with other enterprise systems, such as ERP, supply chain management, and financial systems, to provide a holistic view of customer interactions.

Mobile CRM and Emerging Technologies: Research on mobile CRM applications and the impact of emerging technologies, such as artificial intelligence, machine learning, and blockchain, on CRM practices.

CRM Implementation and Best Practices: Exploration of best practices and methodologies for successfully implementing and managing electronic CRM systems, including change management and user training.

Customer Relationship Strategies: Studies on the strategic aspects of managing customer relationships through electronic means, including customer segmentation, relationship building, and strategic alignment.

Print ISSN:  1750-0664

Electronic ISSN:  1750-0672

Abstracting and Indexing:  Scopus

Imapct Factor :  

Subject Area and Category:   Business, Management and Accounting Business, Management and Accounting (miscellaneous)

Publication Frequency:  

H Index:  18

Best Quartile:

Q1:  

Q2:  

Q3:  Business, Management and Accounting (miscellaneous)

Q4:  

Cite Score:  1.3

SNIP:  0.713

Journal Rank(SJR):  0.201

Latest Articles:   Latest Articles in International Journal of Electronic Customer Relationship Management

Guidelines for Authors: International Journal of Electronic Customer Relationship Management Author Guidelines

Paper Submissions: Paper Submissions in International Journal of Electronic Customer Relationship Management

Publisher:  Inderscience Enterprises Ltd.

Country:  United Kingdom