Author(s) Name:  Daniel Minoli
From the Publisher: While books on marketing and advertising on the Internet abound,practical technical guidance is scarce. This is the first book to provide businesses and entrepreneurs with hands-on,technical advice on building a successful Internet commerce center. Covering all of the vital enabling technology in depth,Internet Commerce explores the four revenue models currently in use: Direct sales and marketing of goods and services; sales of advertising space; charging fees for the content accessible through Web sites; and charging fees for online transactions,searches,or links.
The book also discusses technical limitations of electronic commerce over today-s Internet,and describes successful applications. Web Commerce Technology Handbook Internet commerce is growing at an astonishing pace,and as transactions become more secure,buying goods on the Internet will one day become as common as a visit to the local shopping mall. For business eager to tap this vast marketplace,books on marketing and advertising on the Internet can be found in virtually any bookstore,but technical guidance has been hard to come by-until now.
The Web Commerce Technology Handbook is the hands-on,technical guide to online buying and selling,providing corporate planners and network administrators with all the vital information they need to open and operate successful cyberstores. It is your one-stop guide to: Advantages and disadvantages of available platforms; Networking,client and server hardware/software technology
ISBN:  9780074637425
Publisher:  Tata McGraw-Hill Education
Year of Publication:  1999
Book Link:  Home Page Url