Author(s) Name:  Bernard Marr
The book discusses how companies need to clearly define what it is they need to know, Outlines how companies can collect relevant data and measure the metrics that will help them answer their most important business questions, Addresses how the results of big data analytics can be visualised and communicated to ensure key decisions-makers understand them, Includes many high-profile case studies from the author-s work with some of the world-s best known brands.
Big Data will give you a clear understanding, blueprint, and step-by-step approach to building your own big data strategy. This is a well-needed practical introduction to actually putting the topic into practice. Illustrated with numerous real-world examples from a cross section of companies and organisations, Big Data will take you through the five steps of the SMART model: Start with Strategy, Measure Metrics and Data, Apply Analytics, Report Results, Transform.
Table of Contents
ISBN:  9781118965832
Publisher:  John Wiley & Sons
Year of Publication:   2015
Book Link:  Home Page Url