About the Book:
The book helps the readers to understand what big data actually is—and how they can analyse and use it to improve their business. Free of confusing jargon and complemented with lots of step-by-step guidance and helpful advice, it quickly and painlessly helps you get the most from using big data in a small business.
Table of Contents
Chapter 1: Introducing Big Data for Small BusinessesChapter 2: Digging into the Essence of Big Data Chapter 3: Identifying Big Data Uses in Small BusinessesChapter 4: Unpacking the Many Types of DataChapter 5: Discovering New Forms of DataChapter 6: Understanding the Technology Changes that Underpin Big DataChapter 7: Focusing on the Value of InsightsChapter 8: Developing and Accessing Big Data CompetenciesChapter 9: Building a Big Data InfrastructureChapter 10: Creating a Big Data StrategyChapter 11: Applying Data in Your Business: Decision MakingChapter 12: Applying Data in Your Business: OperationsChapter 13: Creating a Big Data Culture in Your BusinessChapter 14: Ten Biggest Big Data Mistakes to AvoidChapter 15: Ten Free Big Data SourcesChapter 16: Ten Key Big Data Collection Tools
