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Big Data in Practice: How 45 Successful Companies Used Big Data Analytics to Deliver Extraordinary Results

Author(s) Name:  Bernard Marr

About the Book:

   This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more.

Table of Contents

  1 Walmart: How Big Data is Used to Drive Supermarket Performance
  2 CERN: Unravelling the Secrets of the Universe With Big Data
  3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want
  4 Rolls-Royce: How Big Data is Used to Drive Success in Manufacturing
  5 Shell: How Big Oil Uses Big Data
  6 Apixio: How Big Data is Transforming Healthcare
  7 Lotus F1 Team: How Big Data is Essential to the Success of Motorsport Teams
  8 Pendleton & Son Butchers: Big Data For Small Business
  9 US Olympic Women-s Cycling Team: How Big Data Analytics is Used to Optimize Athletes Performance
  10 ZSL: Big Data in the Zoo and to Protect Animals
  11 Facebook: How Facebook Use Big Data to Understand Customers
  12 John Deere: How Big Data Can Be Applied On Farms
  13 Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal
  14 LinkedIn: How Big Data is Used to Fuel Social Media Success
  15 Microsoft: Bringing Big Data to the Masses

ISBN:   9781119231387

Publisher:   John Wiley & Sons

Year of Publication:  2016

Book Link:  Home Page Url