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Too Big to Ignore: The Business Case for Big Data

Too Big to Ignore: The Business Case for Big Data

Great Research Book in Too Big to Ignore: The Business Case for Big Data

Author(s) Name:  Phil Simon

About the Book:

   The book explains why Big Data is a big deal. It provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.
   In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.

Table of Contents

  • Chapter 1 Data 101 and the Data Deluge
  • Chapter 2 Demystifying Big Data
  • Chapter 3 The Elements of Persuasion: Big Data Techniques
  • Chapter 4 Big Data Solutions
  • Chapter 5 Case Studies: The Big Rewards of Big Data
  • Chapter 6 Taking the Big Plunge
  • Chapter 7 Big Data: Big Issues and Big Problems
  • Chapter 8 Looking Forward: The Future of Big Data

    • ISBN:  9781118638170

    Publisher:  John Wiley & Sons

    Year of Publication:  2013

    Book Link:  Home Page Url