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International Journal of Customer Relationship Marketing and Management - IGI Global | 2024 Cite Score:2.4 | Q3

International Journal of Customer Relationship Marketing and Management With Cite Score

Cite Score and Journal Rank of International Journal of Customer Relationship Marketing and Management

  • About: International Journal of Customer Relationship Marketing and Management (IJCRMM) is a peer-reviewed academic journal dedicated to the study and advancement of customer relationship management (CRM) and marketing strategies. The journal focuses on understanding and improving the ways organizations manage and enhance their interactions with customers.
  • Objective: The primary objective of International Journal of Customer Relationship Marketing and Management is to provide a platform for high-quality research on various aspects of CRM and marketing management. This includes studies on customer engagement, loyalty programs, data analytics, personalized marketing, and strategies for improving customer satisfaction and retention. The journal aims to advance knowledge in the field and offer practical insights that can help organizations build stronger customer relationships.
  • Interdisciplinary Approach: The journal adopts an interdisciplinary approach by integrating research from marketing, management, psychology, information systems, and data analytics. This broad perspective allows for a comprehensive exploration of CRM practices and strategies, combining insights from different fields to address complex issues related to customer relationships. Contributions that blend theories and methods from multiple disciplines are encouraged.
  • Impact and Significance: International Journal of Customer Relationship Marketing and Management has a significant impact on the field of CRM and marketing. The research published in the journal provides valuable insights into effective CRM practices, helping organizations enhance their customer interactions and improve business performance. It serves as a key resource for academics, practitioners, and policymakers interested in the latest developments and best practices in customer relationship management.

  • Editor-in-Chief:  Riyad Eid

  • Scope: The International Journal of Customer Relationship Marketing and Management focuses on research related to managing and enhancing customer relationships. Its scope includes:
  • 1. Customer Relationship Management (CRM) Strategies: Research on CRM strategies and frameworks, including customer acquisition, retention, and loyalty programs.
  • 2. Customer Experience Management: Studies on improving customer experience through service design, customer journey mapping, and touchpoint optimization.
  • 3. Customer Behavior Analysis: Exploration of customer behavior patterns, preferences, and decision-making processes, including segmentation and targeting.
  • 4. Relationship Marketing: Research on relationship marketing techniques, including personalized marketing, emotional branding, and customer engagement.
  • 5. Data Analytics and CRM: Studies on the use of data analytics in CRM, including customer data management, predictive analytics, and data-driven decision-making.
  • 6. Technology in CRM: Exploration of technological tools and platforms for CRM, including CRM software, automation, and digital marketing technologies.
  • 7. Customer Satisfaction and Feedback: Research on measuring and improving customer satisfaction, collecting and analyzing customer feedback, and addressing customer complaints.
  • 8. Loyalty Programs and Customer Retention: Studies on designing and implementing loyalty programs, analyzing their effectiveness, and strategies for retaining customers.
  • 9. CRM in Different Sectors: Exploration of CRM practices and challenges in various sectors, including retail, finance, healthcare, and services.
  • 10. Ethical and Legal Issues in CRM: Research on ethical considerations and legal regulations related to customer data privacy, consent, and security.
  • 11. Cross-Channel and Omnichannel CRM: Studies on managing customer relationships across multiple channels, including online, offline, and mobile platforms.
  • 12. CRM Implementation and Best Practices: Exploration of best practices for CRM implementation, including case studies, success factors, and common pitfalls.
  • 13. Customer Value and Segmentation: Research on measuring customer value, segmenting customers based on value, and tailoring marketing strategies accordingly.
  • 14. CRM Metrics and Performance Measurement: Studies on metrics for evaluating CRM effectiveness, including KPIs, ROI, and performance benchmarking.
  • 15. Integration of CRM with Business Processes: Exploration of how CRM integrates with other business processes, including sales, marketing, and customer service.
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  • Print ISSN:  19479247

    Electronic ISSN:   19479255

  • Abstracting and Indexing:  Scopus

  • Imapct Factor :  

  • Subject Area and Category:   Business, Management and Accounting, Business and International Management, Management Information Systems, Marketing, Computer Science, Information Systems, Decision Sciences Information Systems and Management

  • Publication Frequency:  Quarterly

  • H Index:  8

  • Best Quartile:

    Q1:  

    Q2:  

    Q3:  Business and International Management

    Q4:  

  • Cite Score:  2.4

  • SNIP:  0.415

  • Journal Rank(SJR):  0.210