International Journal of Internet Marketing and Advertising Inderscience Publishers Impact Factor

International Journal of Internet Marketing and Advertising - Inderscience | 2024 Impact Factor:1.9 | Cite Score:3.1 | Q3

International Journal of Internet Marketing and Advertising With Cite Score

Cite Score and Journal Rank of International Journal of Internet Marketing and Advertising

About: The International Journal of Internet Marketing and Advertising is a scholarly publication focused on the evolving field of internet marketing and online advertising. It provides a platform for academic researchers, practitioners, and industry experts to share cutting-edge research, trends, and case studies related to digital marketing strategies, online advertising technologies, and consumer behavior in the digital age.
Objective
The journal aims to advance the knowledge and understanding of internet marketing and advertising. It seeks to publish high-quality research that explores innovative marketing techniques, the effectiveness of online advertising campaigns, and the impact of digital marketing on consumer behavior. Its objective is to support the development of effective strategies and practices in the rapidly changing landscape of internet marketing.
Topics Covered
The journal covers a broad range of topics, including: Digital Marketing Strategies Online Advertising Technologies Social Media Marketing Search Engine Optimization (SEO) Search Engine Marketing (SEM) Email Marketing Mobile Marketing E-commerce and Online Retailing Consumer Behavior and Online Engagement Analytics and Measurement in Digital Marketing Programmatic Advertising Content Marketing and Management Data Privacy and Ethics in Digital Marketing Case Studies and Industry Trends
Interdisciplinary Approach
The International Journal of Internet Marketing and Advertising embraces an interdisciplinary approach, drawing insights from marketing, advertising, data science, psychology, and technology. This approach fosters a comprehensive understanding of how digital marketing and advertising intersect with various fields and influences consumer behavior.
Impact and Significance
The journal has a significant impact by providing valuable insights into the effectiveness of internet marketing strategies and online advertising methods. It contributes to the advancement of best practices and innovations in digital marketing, influencing both academic research and practical applications in the industry. The research published in the journal helps businesses and marketers adapt to the evolving digital landscape and improve their online presence.
Submission and Review Process
The journal follows a rigorous peer-review process to ensure the quality and relevance of submitted research. Manuscripts are evaluated based on their originality, scientific rigor, and contribution to the field of internet marketing and advertising. Accepted papers are published to disseminate new knowledge and support the development of effective digital marketing strategies.

Journal Home: Journal Homepage

Editor-in-Chief: Dr. Pedro Cuesta-ValiÃ±o

Scope: International Journal of Internet Marketing and Advertising focuses on research and developments in the field of internet marketing and advertising. It covers the use of digital channels, technologies, and strategies to promote products and services effectively.
Internet Marketing:
Digital Marketing Strategies: Research on various digital marketing strategies including content marketing, search engine optimization (SEO), and email marketing.
Social Media Marketing: Studies on leveraging social media platforms for brand promotion, engagement, and customer acquisition.
Influencer Marketing: Exploration of strategies and effectiveness of influencer marketing in reaching target audiences.
Online Consumer Behavior: Research on consumer behavior patterns in the online environment, including purchasing decisions and engagement.
Online Advertising:
Pay-Per-Click (PPC) Advertising: Studies on PPC advertising strategies, management, and optimization across different platforms.
Display Advertising: Research on display advertising formats, targeting techniques, and effectiveness.
Programmatic Advertising: Exploration of programmatic advertising technologies and their impact on ad targeting and performance.
Native Advertising: Studies on the integration and effectiveness of native advertising in various digital media.
Web Analytics and Metrics:
Web Analytics Tools: Research on tools and technologies for measuring and analyzing web traffic, user behavior, and campaign performance.
Performance Metrics: Studies on key performance indicators (KPIs) and metrics for evaluating the success of internet marketing and advertising efforts.
Data-Driven Marketing: Exploration of how data and analytics inform marketing strategies and decision-making.
Content Creation and Management:
Content Strategy: Research on developing effective content strategies for various digital platforms.
Content Marketing: Studies on creating and distributing valuable content to attract and engage target audiences.
SEO and SEM: Exploration of search engine optimization (SEO) and search engine marketing (SEM) techniques and best practices.
Emerging Trends and Technologies:
Artificial Intelligence in Marketing: Research on the application of artificial intelligence and machine learning in internet marketing and advertising.
Virtual and Augmented Reality: Studies on the use of virtual and augmented reality technologies for immersive advertising experiences.
Blockchain and Digital Advertising: Exploration of blockchain technologys impact on transparency and efficiency in digital advertising.
Ethics and Privacy:
Advertising Ethics: Research on ethical considerations in online advertising practices.
Privacy and Data Protection: Studies on privacy concerns and data protection regulations affecting internet marketing and advertising.
Case Studies and Applications:
Real-World Applications: Research on practical applications and case studies demonstrating successful internet marketing and advertising campaigns.
Industry-Specific Studies: Studies focusing on internet marketing and advertising strategies within specific industries and sectors.