International Journal of Technology Marketing Inderscience Publishers Impact Factor

International Journal of Technology Marketing - Inderscience | 2024 Cite Score:1.8 | Q3

International Journal of Technology Marketing With Cite Score

Cite Score and Journal Rank of International Journal of Technology Marketing

About: The International Journal of Technology Marketing is dedicated to exploring and advancing the field of technology marketing. It focuses on the development, application, and impact of marketing strategies and practices specific to technology products and services. The journal provides a platform for research that addresses both theoretical and practical aspects of marketing in the technology sector.
Objective
The journals primary objective is to contribute to the understanding and enhancement of technology marketing practices. It aims to publish research that improves the effectiveness of marketing strategies, tools, and techniques used in the technology industry. By doing so, it supports both academic inquiry and practical applications in technology marketing.
Topics Covered
The journal covers a wide range of topics related to technology marketing, including: Technology product management Marketing strategies for technology companies Consumer behavior in technology markets Digital marketing and online promotion Brand management for technology products Innovation and technology adoption Market research and analytics International technology marketing Technology marketing case studies and best practices
Interdisciplinary Approach
The International Journal of Technology Marketing adopts an interdisciplinary approach by integrating insights from marketing, technology management, business strategy, and economics. This approach helps to address the complex challenges and opportunities in marketing technology products and services.
Impact and Significance
The journal has a significant impact on the field by providing valuable research and insights that influence technology marketing practices and strategies. It serves as a key resource for researchers, practitioners, and policymakers interested in the marketing of technology products and services, fostering innovation and enhancing market competitiveness.
Submission and Review Process
The journal follows a rigorous peer-review process to ensure the quality and relevance of published research. Submissions are evaluated based on their originality, methodological rigor, and contribution to the field of technology marketing. Accepted papers are published to advance knowledge and practice in technology marketing.

Journal Home: Journal Homepage

Editor-in-Chief: Dr. Peter Bican

Scope: International Journal of Technology Marketing focuses on the intersection of technology and marketing. It explores how technological advancements influence marketing strategies, consumer behavior, and market dynamics. The journal publishes research on various aspects of technology-driven marketing, including theory, practice, and case studies.
Technology-Driven Marketing Strategies:
Digital Marketing: Research on the use of digital technologies and platforms in marketing strategies, including social media, SEO, and online advertising.
Technology Adoption: Studies on how consumers and businesses adopt and integrate new technologies into their marketing practices.
Data-Driven Marketing: Exploration of techniques for leveraging big data and analytics to drive marketing decisions and strategies.
Customer Relationship Management (CRM): Research on technology solutions for managing and enhancing customer relationships and interactions.
Innovation and Technology Management:
Product Development: Research on the role of technology in developing and launching new products and services.
Technology Transfer: Studies on the processes and strategies for transferring technology from research to commercial applications.
Innovation Strategies: Exploration of strategies for leveraging technology to foster innovation and competitive advantage in marketing.
Consumer Behavior and Technology:
Technology Acceptance: Research on factors influencing consumer acceptance and use of new technologies in marketing contexts.
Digital Consumer Behavior: Studies on how digital technologies impact consumer behavior, preferences, and decision-making.
Personalization and Targeting: Exploration of technology-driven approaches to personalize marketing messages and target specific consumer segments.
Emerging Technologies and Trends:
Artificial Intelligence and Machine Learning: Research on the application of AI and machine learning in marketing, including predictive analytics and automation.
Blockchain Technology: Studies on the impact of blockchain technology on marketing practices, including transparency and security.
Augmented Reality (AR) and Virtual Reality (VR): Exploration of AR and VR technologies and their applications in creating immersive marketing experiences.
Global and Cross-Cultural Marketing:
International Marketing: Research on the challenges and opportunities of marketing technology products and services in global markets.
Cultural Influences: Studies on how cultural differences impact the adoption and use of technology in marketing.
Global Technology Trends: Exploration of global technology trends and their implications for marketing strategies.