About the Book:
In the digital age, numerous technological tools are available to enhance business processes. When these tools are used effectively, knowledge sharing and organizational success are significantly increased.
Social Media Marketing: Breakthroughs in Research and Practice contains a compendium of the latest academic material on the use, strategies, and applications of social media marketing in business today. Including innovative studies on email usage, social interaction technologies, and internet privacy, this publication is an ideal source for managers, corporate trainers, researchers, academics, and students interested in the business applications of social media marketing.
Table of Contents
The Emergence of Social Media as a Contemporary Marketing Practice
Using Social Media Marketing for Competitive Advantage
Social Networking Sites and Marketing Strategies
Developing Marketing Strategy on Social Networks
Marketing and Social Media
Social Media as an Advertisement Tool: Strategical Need of Being More Experiential
Mastering Social Media in the Modern Business World
Does Social Media Marketing Improve Business Performance?
Developing a Hierarchy Model for Selection of Social Media Manager
Analysing the Role of Social Media in Dialogue Marketing and Management as a Contemporary Franchising Local Area Marketing Technique
Storytelling and Narrative Marketing in the Era of Social Media
Benefits of Using Social Media Commerce Applications for Businesses
The Usage of Social Media in New Product Development Process: The Benefits and the Challenges
Marketing on Tumblr: Where It Helps to Be Honest (And Weird)
Marketing With Twitter: Challenges and Opportunities
