Research Area:  Machine Learning
Psychometric measures reflecting peoples knowledge, ability, attitudes, and personality traits are critical for many real-world applications, such as e-commerce, health care, and cybersecurity. However, traditional methods cannot collect and measure rich psychometric dimensions in a timely and unobtrusive manner. Consequently, despite their importance, psychometric dimensions have received limited attention from the natural language processing and information retrieval communities. In this article, we propose a deep learning architecture, PyNDA, to extract psychometric dimensions from user-generated texts. PyNDA contains a novel representation embedding, a demographic embedding, a structural equation model (SEM) encoder, and a multitask learning mechanism designed to work in unison to address the unique challenges associated with extracting rich, sophisticated, and user-centric psychometric dimensions. Our experiments on three real-world datasets encompassing 11 psychometric dimensions, including trust, anxiety, and literacy, show that PyNDA markedly outperforms traditional feature-based classifiers as well as the state-of-the-art deep learning architectures. Ablation analysis reveals that each component of PyNDA significantly contributes to its overall performance. Collectively, the results demonstrate the efficacy of the proposed architecture for facilitating rich psychometric analysis. Our results have important implications for user-centric information extraction and retrieval systems looking to measure and incorporate psychometric dimensions.
Author(s) Name:  Faizan Ahmad,Ahmed Abbasi,Jingjing Li,David G. Dobolyi,Richard G. Netemeyer,Gari D. Clifford ,Hsinchun Chen
Journal name:  ACM Transactions on Information Systems
Publisher name:  ACM
Volume Information:  Volume 38,Issue 1,January 2020, Article No.: 6,pp 1–29
Paper Link:   https://dl.acm.org/doi/abs/10.1145/3365211