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Too Big to Ignore: The Business Case for Big Data

Author(s) Name:  Phil Simon
About the Book:

The book explains why Big Data is a big deal. It provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

ISBN:  9781118638170
Publisher:  John Wiley & Sons
Year of Publication:  2013
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