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Research Area: Big Data
Boundaries between business intelligence (BI), big data (BD), and big data analytics (BDA) are often unclear and ambiguous for companies. BD is a new research challenge; it is becoming a subject of growing importance. Notably, BD was one of the big buzzwords during the last decade. BDA can help executive managers to plan an organization-s short-term and long-term goals. Furthermore, BI is considered as a kind of decision support system (DSS) that can help organizations achieving their goals, creating corporate value and improving organizational performance. This chapter provides a comprehensive view about the interrelationships between BI, BD, and BDA. Moreover, the chapter highlights the power of analytics that make them considered as one of the highly impact-s organizational capability. Additionally, the chapter can help executive managers to decide the way to integrate BD initiatives as a tool, or as an industry, or as a corporate strategy transformation.
Keywords:
Business Intelligence
Big Data
decision support system
industry
Author(s) Name: Mouhib Alnoukari
Journal name: Research Anthology on Big Data Analytics, Architectures, and Applications
Conferrence name:
Publisher name: IGI Global
DOI: 10.4018/978-1-6684-3662-2.ch038
Volume Information:
