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Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things

Author(s) Name:  Joe Weinman, Fred Wiersema (Foreword by)

About the Book:

   How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today-s digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.
   Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things.
   This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today-s digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences.

Table of Contents

  • Digital Disciplines, Strategic Supremacy
  • Value Disciplines and Related Frameworks
  • Digital Disciplines
  • Digital Technologies
  • Operations and Information
  • The Discipline of Information Excellence
  • Burberry—Weaving IT into the Fabric of the Company
  • Products, Services, and Solutions
  • The Discipline of Solution Leadership
  • Nike—A Track Record of Success
  • Customer Experience and Relationships
  • The Discipline of Collective Intimacy
  • Netflix—Entertaining Disruption
  • Innovation and Transformation
  • The Discipline of Accelerated Innovation
  • Procter & Gamble Cleans Up
  • General Electric—Flying High
  • Human Behavior and Gamification
  • Opower—The Power of the Human Mind
  • Digital Disasters
  • ISBN:  9781118995396

    Publisher:  John Wiley & Sons

    Year of Publication:  2015

    Book Link:  Home Page Url