Cite Score and Journal Rank of International Journal of Electronic Marketing and Retailing

About:

The International Journal of Electronic Marketing and Retailing is a peer-reviewed journal that focuses on the application of electronic marketing and retailing techniques across various industries. It publishes research that explores the intersection of marketing, technology, and retailing, providing insights into how electronic methods can enhance business practices and consumer experiences.

Objective
The primary objective of the journal is to advance knowledge in the field of electronic marketing and retailing by publishing high-quality research that addresses both theoretical and practical aspects. The journal aims to contribute to the understanding of how electronic technologies impact marketing strategies and retail operations, offering valuable insights for academics, practitioners, and policymakers.

Topics Covered
The International Journal of Electronic Marketing and Retailing covers a wide range of topics, including but not limited to: Digital marketing strategies and tactics E-commerce and online retailing Consumer behavior and online purchasing Social media marketing and engagement Mobile marketing and m-commerce Search engine optimization and online advertising Customer relationship management in the digital age Analytics and data-driven marketing Innovations in electronic retailing and technology

Interdisciplinary Approach
The journal encourages interdisciplinary research that combines insights from marketing, information technology, business management, and other relevant fields. It welcomes studies that explore how electronic marketing and retailing intersect with various disciplines, offering a comprehensive understanding of emerging trends and technologies.

Impact and Significance
The International Journal of Electronic Marketing and Retailing plays a significant role in the academic and business communities by providing a platform for cutting-edge research in electronic marketing and retailing. Its publications contribute to the advancement of knowledge in these areas, helping businesses and researchers stay abreast of technological advancements and evolving consumer behaviors. The journals impact is reflected in its ability to address current challenges and opportunities in electronic marketing and retailing.

Submission and Review Process
The journal employs a rigorous peer-review process to ensure the quality and relevance of submitted articles. Researchers are encouraged to submit original research papers that align with the journals focus. The open-access model ensures that all published content is accessible to the global research community, enhancing the dissemination and impact of the research.

Journal Home:  Journal Homepage

Editor-in-Chief:  Prof. Gandolfo Dominici

scope: The International Journal of Electronic Marketing and Retailing focuses on the latest research, trends, and developments in electronic marketing and retailing. It serves as a platform for academic and professional discussions on how digital technologies and online platforms are transforming marketing strategies and retail practices.

Electronic Marketing:

Digital Marketing Strategies: Research on strategies for online advertising, search engine marketing, social media marketing, and email marketing.

Consumer Behavior: Studies on how consumers interact with digital marketing efforts, including purchasing behavior and online engagement.

Brand Management: Exploration of brand building and management in the digital age, including brand positioning and online reputation management.

Content Marketing: Research on the creation and distribution of content to attract and retain customers, including blogs, videos, and infographics.

Electronic Retailing:

Online Retailing Strategies: Studies on strategies for operating and managing online retail platforms, including e-commerce site design and customer service.

Omnichannel Retailing: Research on integrating online and offline retail channels to provide a seamless customer experience.

Supply Chain and Logistics: Exploration of logistics and supply chain management in the context of e-commerce, including inventory management and fulfillment.

Payment Systems: Studies on digital payment methods, security, and innovations in online transactions.

Technology and Innovation:

Digital Transformation: Research on the impact of digital technologies on marketing and retail operations, including the adoption of new technologies.

Data Analytics: Studies on the use of data analytics to inform marketing decisions, customer insights, and performance measurement.

Artificial Intelligence: Exploration of AI applications in marketing and retail, including chatbots, recommendation systems, and personalized marketing.

Consumer and Market Trends:

Market Research: Research on market trends, consumer preferences, and emerging markets in the context of electronic marketing and retailing.

Customer Experience: Studies on improving customer experience and satisfaction through digital channels.

Ethical and Social Issues: Exploration of ethical considerations and social impacts related to electronic marketing and retailing practices.

Methodological Innovations:

Research Methodologies: Studies on new and effective research methodologies for studying electronic marketing and retailing.

Case Studies and Best Practices: Research presenting case studies and best practices in the field of electronic marketing and retailing.

Application Areas:

Retail Sector: Research on electronic marketing and retailing practices specific to various retail sectors, including fashion, electronics, and groceries.

Service Sector: Exploration of electronic marketing and service delivery in sectors such as hospitality, travel, and financial services.

Global Perspectives: Studies on the global landscape of electronic marketing and retailing, including cross-cultural differences and international strategies.

Print ISSN:  1741-1025

Electronic ISSN:  1741-1033

Abstracting and Indexing:  Scopus

Imapct Factor :  

Subject Area and Category:  Business, Management and Accounting,Business and International Management,Management Information Systems,Marketing

Publication Frequency:  

H Index:  16

Best Quartile:

Q1:  

Q2:  

Q3:  Business and International Management

Q4:  

Cite Score:  2.3

SNIP:  0.367

Journal Rank(SJR):  0.323

Latest Articles:   Latest Articles in International Journal of Electronic Marketing and Retailing

Guidelines for Authors: International Journal of Electronic Marketing and Retailing Author Guidelines

Paper Submissions: Paper Submissions in International Journal of Electronic Marketing and Retailing

Publisher:  Inderscience Enterprises Ltd

Country:  United Kingdom