The world of electronic marketing is continuously evolving. Marketing theories and practices must adapt to these new technological and social scenarios. IJEMR addresses this evolution by analysing new theories and practices as they emerge with particular focus on electronic retailing. Current technological and quantitative approaches to e-marketing, treating consumer relations as a database problem, are insufficient for a deeper understanding of the implications of this evolution. IJEMR fills this gap, fostering new cutting-edge approaches to e-marketing, e-consumers and e-tailing.
Journal Home: Journal Homepage
Editor-in-Chief: Prof. Gandolfo Dominici
scope: Advances in e-marketing, applications,Internet of things,Smart technologies and mobile marketing,Big data management,Customer participation and value co-creation,Service marketing,Consumer ethnography and netnography,Supply chain management,Channel management, e-tailing,Innovation/product development,Marketing strategies and management,Consumer behaviour,Customer relationship management,Social media marketing,Security/privacy, ethics/legal issues
Print ISSN: 1741-1025
Electronic ISSN: 1741-1033
Abstracting and Indexing: Scopus
Imapct Factor :
Subject Area and Category: Business, Management and Accounting,Business and International Management,Management Information Systems,Marketing
Publication Frequency:
H Index: 13
Q1:
Q2:
Q3: Marketing
Q4:
Cite Score: 1.3
SNIP: 0.458
Journal Rank(SJR): 0.26
Guidelines for Authors: International Journal of Electronic Marketing and Retailing Author Guidelines
Publisher: Inderscience Enterprises Ltd
Country: United Kingdom
